Sales and marketing

Our Mandate

Professional coverage of corporate head offices and store locations, within specified trade channels. Our approach starts with you and your team reviewing and examining strategic issues as well as current marketplace penetration.

Core Capabilities

What We Deliver

Comprehensive coverage across every dimension of sales and marketing representation.

01

Account Management

Day-to-day account management providing input and assistance in strategic and tactical planning for profitable growth.

02

Strategic Planning

Together with your team we review and examine strategic issues as well as current marketplace penetration — making insightful recommendations directed at specific target markets.

03

Market Analysis

In-depth analysis of competitive dynamics, channel trends, and buyer behaviour — delivered in actionable formats your team can use immediately.

04

New Account Development

Proactive identification and pursuit of retail and distribution partners aligned with your brand's positioning and growth objectives.

05

Trade Show Representation

Professional representation at key Canadian and North American trade events — building buyer relationships and generating qualified leads.

06

Reporting & Forecasting

Structured reports on account performance and pipeline activity, paired with reliable sales forecasts that inform production and inventory planning.

How We Work

Our Engagement Process

A disciplined four-step process from onboarding to ongoing execution.

1

Discovery & Alignment

We start by understanding your product, brand positioning, current distribution, pricing, and growth targets — alignment here prevents costly misunderstandings later.

2

Strategy Development

Channel prioritization, account targets, competitive positioning, and 90-day milestones — tailored to your market and objectives.

3

Market Execution

We go to market on your behalf — calling on buyers, attending trade events, presenting your line, and managing the sales cycle through to purchase order.

4

Reporting & Iteration

Regular structured reporting on accounts and pipeline, with continuous strategy refinement based on results and market feedback.

Let's Talk About Your Market

Entering Canada for the first time or growing an existing presence — Hillsan brings the experience and relationships to make it happen.

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